Meet Robin
A lifetime of service
Her perspective on death is informed by her years as a hospital chaplain. After earning her master’s in theology and pastoral counseling from Southern Methodist University’s Perkins School of Theology, she became the first female chaplain at Texas Health Presbyterian Hospital in Dallas. She encountered and encouraged hundreds of patients and their families through the most difficult moments in life.
Robin now brings a lifetime of death planning and legacy planning to people wanting to understand their end of life needs and options. By following her innovative approach, her fellow Baby Boomers and the increasing number of younger people looking to plan ahead are now approaching death with newfound clarity and confidence.
Universal success
Clients find that Robin’s expertise in end-of-life planning goes beyond legal documentation and financial decision-making. She helps individuals and families address the emotional and relational dimensions of death, guiding them through the process of creating a legacy that reflects their values and wishes. Whether it’s helping a family member document a life story or facilitating difficult conversations about medical care, Robin believes that every aspect of death planning is an act of love – for the person who is dying and for those who remain.
“Having a plan for death allows one to truly experience life.”
For decades, Robin Moss Norcross has given families and individuals the insight and tools to live life on their own terms without fear of what comes next. Her core belief is that planning for death enables a person to truly experience the life that is uniquely theirs to live.
A native of Lake Highlands in Dallas, Texas, Robin knew she had a calling from a young age…
“I’m a Baby Boomer who was taught to achieve much, to build, to stay strong through the storm. But like many of my generation, I’ve stood in the sacred middle—caring for aging parents while raising children of my own. I’ve witnessed what happens when death comes with no plan, no conversation, and no peace. And I’ve seen how different things can be when we prepare—when we hold the end of life with as much care and beauty as we do the beginning."
My consultancy, Purposeful Passages™, was born from this conviction: that every person deserves a death rooted in dignity, clarity, and love. And that every family deserves the chance to grieve without chaos. This work is spiritual. It is logistical. It is deeply human.
As a consultant, I guide individuals and families through the often-overlooked dimensions of preparing for death. Yes, we talk about wills, medical directives, and final arrangements. But more importantly, we talk about values, legacy, forgiveness, ritual, grief, and meaning. We talk about the life behind the life insurance.”
A better approach to dying well
Robin’s unique approach to legacy planning is helping families nationwide turn a seemingly daunting transition into the beginning of a life-enriching journey. Clients can expect:
Emotional and spiritual sensitivity
Time-tested solutions to diverse needs
An uwavering commitment to privacy
Hope-filled consultations that break down barriers and reframe the idea of death
A new resolve to experience the life that is uniquely yours to live